One of the more frustrating experiences for a business owner is watching a direct competitor use false or misleading advertising to sell their product or services. Their false advertising can hurt your business. Fortunately, both California law and federal law provide for a potential remedy. You can take action to protect your business from a competitor's unfair tactics. Identifying false advertising can be challenging, so it is important to understand the law. If your Bay Area business has been negatively affected by a competitor's false advertising, or you wish to learn more, please contact an experienced San Jose business litigation attorney immediately.